The New Pitch Deck Playbook
Get the lowdown on what investors really want to see in your pitch

Overview
We asked 100+ active VCs, angels, and accelerators what they really want to see in a pitch deck today. The result is 40 pages of findings on structure, design, content, and the small stuff most decks get wrong, plus direct advice from investors at Plug and Play, Inovo, Silicon Gardens, Banco Sabadell, and others. No recycled frameworks, no theory, just what's working in 2026.
What's inside
Get the lowdown on what investors really want to see in your pitch
100+
Investors shared their POV
1000+
Hours of research done
35+
Pages packed with insights
Here’s a small part of the insights you’ll get in our research
96.3%
of investors state that pitch deck is a crucial tool for fundraising
96.3%
of investors state that pitch deck is a crucial tool for fundraising
71%
of early-stage investors prefer an element of a story in pitch decks
69%
of Investors will move you to the bottom
of the stack if you have poor
pitch deck design
71%
of early-stage investors prefer an element of a story in pitch decks
Get first-hand advice from top Investors

Michele Luperini
Plug and Play
"Answer the questions: Why you? Why now? How will you do it?"

Sviatoslava Luhovets
Geek Ventures
"If you have any traction - please share it, even if it is just conversations with potential customers or waitlist numbers."

Tichomir Jenkut
Presto Ventures
"Show traction, if none - show pipeline.":
Get The New Pitch Deck Playbook for free
40 pages of findings from 100+ investors. Yours, no strings attached.










