The New Pitch Deck Playbook

Get the lowdown on what investors really want to see in your pitch

Book titled 'Rocket Your Fundraising: The New Pitch Deck Playbook' on rocky surface with spaceship graphic.

Overview

We asked 100+ active VCs, angels, and accelerators what they really want to see in a pitch deck today. The result is 40 pages of findings on structure, design, content, and the small stuff most decks get wrong, plus direct advice from investors at Plug and Play, Inovo, Silicon Gardens, Banco Sabadell, and others. No recycled frameworks, no theory, just what's working in 2026.

What's inside

Findings from 100+ investors on making your deck stand out
An optimized structure for your pitch deck
Direct advice from seasoned investment experts
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Get the lowdown on what investors really want to see in your pitch

100+

Investors shared their POV

1000+

Hours of research done

35+

Pages packed with insights

Here’s a small part of the insights 
you’ll get in our research

96.3%

of investors state that pitch deck is a crucial tool for fundraising

Poll result: "Is a pitch deck crucial for fundraising?" — 96.3% said Yes, 3.7% said No

96.3%

of investors state that pitch deck is a crucial tool for fundraising

Poll result: "Is a pitch deck crucial for fundraising?" — 96.3% said Yes, 3.7% said No

71%

of early-stage investors prefer an element of a story in pitch decks

Poll result: "Is a pitch deck crucial for fundraising?" — 96.3% said Yes, 3.7% said No

92%

of investors say a pitch deck's quality
(good structure, content and design)
is crucial
in their funding decisions

69%

of Investors will move you to the bottom
of the stack if you have poor
pitch deck design

Poll result: "Is a pitch deck crucial for fundraising?" — 96.3% said Yes, 3.7% said No

71%

of early-stage investors prefer an element of a story in pitch decks

Get first-hand advice from top Investors

Michele Luperini photo

Michele Luperini

Plug and Play

"Answer the questions: Why you? Why now? How will you do it?"

Sviatoslava Luhovets photo

Sviatoslava Luhovets

Geek Ventures

"If you have any traction - please share it, even if it is just conversations with potential customers or waitlist numbers."

Tichomir Jenkut logo

Tichomir Jenkut

Presto Ventures

"Show traction, if none - show pipeline.":

Get The New Pitch Deck Playbook for free

40 pages of findings from 100+ investors. Yours, no strings attached.