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    Fundraising in 2024:
    The New Pitch Deck Playbook

    • Findings from 100+ investors on making your deck stand out

    • An optimized structure for your pitch deck

    • Direct advice from seasoned investment experts

    Free download

    Overview

    Get the lowdown on what investors really want to see in your pitch

    100+

    Investors shared their POV

    1000+

    Hours of research done

    40

    Pages packed with insights

    Sneak peek

    Here’s a small part of the insights you’ll get in our research

    96.3%

    of investors state that pitch deck is a crucial tool for fundraising

    Is a pitch deck crucial for fundraising, in your opinion?

    Yes

    96.3%

    No

    3.7%

    92%

    of investors say a pitch deck's quality (good structure, content and design)is crucial in their funding decisions

    69%

    of Investors will move you to the bottom of the stack if you have poor pitch deck design

    71%

    of early-stage investors prefer an element of a story in pitch decks

    Should a pitch deck tell a story or just get straight to the point?

    Story

    71

    Straight-to-the-point

    29%

    TL;DR

    Get first-hand advice from top Investors

    Answer the questions: Why you? Why now? How will you do it?

    Michele Luperini, Plug and Play

    You should not follow the strict rules. However, the deck should create an impression that the problem is valid, the market is big and growing, and your team is the best suited to win this market. And if you have any traction - please share it, even if it is just conversations with potential customers or waitlist numbers.

    Sviatoslava Luhovets, Geek Ventures

    Show traction, if none - show pipeline.

    Tichomir Jenkut, Presto Ventures

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